Predictive Audiences empowers you to create and apply machine-learned segments to your customer data in just a few clicks. No Data Science support needed.
Traditional rule-based segmentation can lead to inefficiencies and wasted spend, but generating machine-learned audiences needs support from Data Science specialists.
Predictive Audiences allows you to apply Recency-Frequency-Monetary (RFM) or Customer Lifetime Value (CLV) models to customer data and activate the segments in a matter of clicks.
Seamlessly unify customer data from your current channels and sources into a Single Customer View
Apply RFM and CLV models to your data in just a few clicks using the Predictive Audiences module
Zeotap enriches your segments with additional data attributes such as demographics and interests, and applies first-party attributes such as email subscription status or card membership status
Activate your new segments through Zeotap's extensive set of integrations across martech and adtech platforms
More successful multi-channel campaigns, made quicker and easier for an ambitious marketing team
Get a demo from a specialist today