The power of machine learning
at your fingertips

Discover Zeotap's Customer Intelligence Platform, now featuring machine-learned Predictive Audiences

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Zeotap makes it onto Gartner's top 2020 to watch list
Zeotap recognised by The CDP Instutute as leadinf CDP
Zeotap wins the best data enabling Adexchanger award in 2019
Zeotap branded as G2 leader Sprin 2021
Zeotap branded as G2 leader high performer 2021
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Better results, less time wasted

Predictive Audiences empowers you to create and apply machine-learned segments to your customer data in just a few clicks. No Data Science support needed.

Data-driven marketing at scale
Increased campaign accuracy and return
Decrease wasted ad spend

Why Predictive Audiences?

The challenge

Traditional rule-based segmentation can lead to inefficiencies and wasted spend, but generating machine-learned audiences needs support from Data Science specialists.

Challenges marketersf face with CDPs
Zeotap's predictive audience solution

The Predictive Audiences solution

Predictive Audiences allows you to apply Recency-Frequency-Monetary (RFM) or Customer Lifetime Value (CLV) models to customer data and activate the segments in a matter of clicks.

100%
Self-serve
3rd
Party data extension capability
70+
Activation channels

Using the Customer Intelligence Platform

1

Unify

Seamlessly unify customer data from your current channels and sources into a Single Customer View

Analyse

Apply RFM and CLV models to your data in just a few clicks using the Predictive Audiences module

2
Enrich your customer data with Zeotap's third-party data
3

Enrich

Zeotap enriches your segments with additional data attributes such as demographics and interests, and applies first-party attributes such as email subscription status or card membership status

Activate

Activate your new segments through Zeotap's extensive set of integrations across martech and adtech platforms

4

The result?

More successful multi-channel campaigns, made quicker and easier for an ambitious marketing team

Trusted by leading brands

What our clients say

Ready to see Zeotap in action?

Get a demo from a specialist today